My first experience with Blinc was literally irritating. The tube mascara that Boxycharm included in a previous box this year made my eyes itch and burn like never before. I’m not one to claim having sensitive eyes, even though I’m a contact lens wearer. I can even take some of the heavily fragranced mascaras from luxury brands (but really, why do they do this? No one needs perfume in makeup that’s coming that close to the eyeball.) But the tube mascara didn’t even last 15 minutes on my eyes before I had to wash off all my eye makeup.
Needless to say, I wasn’t enthused when Boxycharm announced they were including Blinc’s Black Lash Primer (USD $26.00, full size) in April’s box. Still, I like to give products a fair chance, even if the brands past products were a dud. Out the gate, what seemed promising was that this was NOT the same tube mascara formula. I have a feeling that an ingredient that causes the tubing effect is what irritated my eyes.
The wand was also promising. I prefer rubber wands to bristles, as they do a better job of separating my lashes. Since my lashes are already long and thick (thanks, Mom and Dad!), I go more for mascara that gives a wispy effect instead of clumping for volume.
The concept of a mascara primer can seem kind of gimmicky, and in the past I’ve found that most lash primers don’t do much in terms of amplifying the performance of my mascaras. The only one that I’ve seen do this is Benefit’s They’re Real! Tinted Lash Primer. It’s my absolute favorite, which I use every day both as a primer and a standalone product. So it’s what I measured Blinc’s primer against.
Per Blinc’s product description, it delivers a base of length and volume while coating the lashes in a black finishing. They also claim that the ingredient Pentapeptide-17 will help lashes grow longer and thicker over time. I can’t speak to that particular claim, but I definitely could test out the first claims.
Overall, the effect was…ok. The rubber was bristle did help to separate the lashes, like I prefer. But the formula of the primer itself was lack luster. It did add a black coloring, but I could see any difference in the thickness of the lash. It looked just like my normal lashes with a black coating. Not a bad look, by any means, but not what I was expecting from a primer.
What I like about Benefit’s version is that despite the fact that it’s dark brown, it still adds some noticeable volume, length, and drama to lashes, even if the look is more natural overall. This is why I can wear it as a stand alone mascara and feel like there’s a difference with my look. Blinc’s version didn’t really deliver.
Of course, I tried it with several of my favorite black mascaras to see if it gave them an added boost. Honestly, I didn’t really see a difference. My other mascaras performed the same as if I hadn’t used any sort of lash primer. Again, this is where Benefit wins out. Whenever I use it combined with another mascara (dark brown or black), I notice a huge difference in the performance of my mascaras.
On the plus side, Blinc’s formula didn’t make my mascaras clumpy or flaky (something a lot of other lash primers do). But it also didn’t give the added oomph promised.
Bottom Line: While I appreciate the great rubber wand and a formula that didn’t irritate my eyes, for the price point I wasn’t wowed by Blinc’s mascara. By itself, it didn’t make enough of a difference in the look of my lashes. As a primer, I couldn’t see a difference. My advice is if you’re in the market for a lash primer, go with Benefit instead. It’s a little cheaper and delivers great results.
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