If you take a look at my makeup collection, I’m clearly addicted to lip colors. I enjoy everything else, but lip colors are where it’s at. When they’re the makeup item that pop up in my subscriptions, I get extra excited.
Despite the matte liquid lip dominating the recent trends (and still sticking around, despite gloss’s latest comeback), nothing beats a good traditional lipstick. You don’t have to worry much about precise application or ending up with butthole lips. An oldie but goody, lipstick isn’t going anywhere.
Ipsy included this Mellow Cosmetics Matte Lipstick in Nude (USD $13.00, full size). This is an independent cosmetics company from New Zealand, but they do provide free shipping to the US if you spend $40 or more. Please note, that even though the company is from New Zealand and the products are designed there, this is manufactured in China. A lot companies do this. Now, I haven’t been able to find another company that has an exact or extremely similar lipstick ingredient formula, so this may not be a company that uses private labeling. However, I’m not 100% positive.
Update: I’ve looked around their site and see that they have IP and copyright patents on their “products and methods”. This leads me to believe that they are not using private labeling.
I’ve seen Mellow Cosmetics pop up in different subscriptions, but this was my first time trying something from the line. Lately, I have been really digging nude lips. I wasn’t always a fan of the nude lip. Throughout high school and college I tended towards the berry shade. When I was 15, someone at Sephora told me that berry would best flatter my skin tone. They weren’t wrong and for a while that meant I basically only wore shades in the berry/purple family.
But nudes have been heavily dominating my lip collection since the spring.
For the $13.00 price point, I was extremely impressed with the packaging. The price point puts this at high end drugstore. It’s slightly more expensive than lipsticks from L’Oreal or Maybelline, but not quite as expensive as the lipsticks you’ll find in Sephora. For reference, Urban Decay’s recent Vice Lipstick relaunch prices their lipsticks at $18.00. The tube is a higher quality plastic with a gold finish around the upper part of the tube. It has some weight and is very sturdy.
Though the color is just straight Nude, it’s definitely not a true “practically concealer” color nude. This is a nude that have mauve undertones and is a bit on the cooler end of the spectrum. Personally, I really enjoy mauves. Not only are they super on trend (like the rest of 90s nostalgia), but the cooler tone plays really well off of my medium tan, neutral complexion. The pictures below are at the beginning of the summer, when I was more on the medium side of medium-tan.
I wanted to give you a good description of the color, because on the website the swatch offered definitely looks more like a cool toned pinky nude. It could be that that’s what it looks like on other skin tones, but on me I found this to pull more of a mauve color.
Application was absolutely gorgeous. I got full color pigmentation in one swipe. I did use a matte lip liner on the outer areas of my lips, as I tend to do with all of my traditional lipsticks. It just helps everything stay inside the lines. Here, I used Milani’s liner in Most Natural. It paired beautifully with the lipstick.
The color didn’t move around too much, as can happen with some lips and felt really nice and hydrating. In the tube, it has a slightly chemically vanilla smell, most comparable to that of the Maybelline Creamy Mattes. However, that fades away so you’re not stuck with an overwhelming scent all day.
One thing I noticed is that when this lipstick is initially applied, it is not a matte finish. It looked more on the side of a creme. However, as the hours ticked by, it did settle on the lips into more of a velvet matte finish. Either way, I was really happy with the way it looked on. But it’s worth noting so you’re not bummed out if you were expecting a super matte looking lipstick.
The brand boasts this as long-wearing, which it is if you don’t eat or drink anything. As expected, I definitely had to touch up after lunch. But in the hours between lunch and dinner, this lipstick kept looking lovely.
A small note, this formula does contain mineral oil in the formula. If you have any sensitivities to that particular ingredient, you may want to pass on this as it’s the third ingredient listed.
Bottom line: Private labeling product or not, I absolutely loved the formula of the creamy matte lipstick from Mellow Cosmetics. It’s incredibly flattering on the lips, is nondrying, and has great pigmentation. The price point is good on face value for the product you’re getting. They currently have ten pretty shades (and some liquid lipsticks).
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